top of page
Feel What Cloth Can Do
Viva Towels
The cleaning category is over-saturated with slo-mo spills and cliche "oh no!" moments. To differentiate, we created a campaign that has messes doing all the talking.
We evolved the design of each character from black and white 2D sketches to fluid, vibrant 3D renders, bringing to life the whimsical 'mess-makers' uniquely tailored for each spot. Their individual personalities emerge through the seamless blend of visuals, voice, and carefully crafted movement.
bottom of page